IT people sometimes refer to such schemes as 'survey scams', though they are not criminal scams, they are misleading promotions.
They are generally run by legitimate businesses (legitimate as in legal - they file tax returns) and usually hold out the promise of a reward for participating in various marketing surveys, some of which can require purchases.
Here's the disclaimer from the web page indicated by the OP:
Quote:
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SUMMARY OF PROGRAM REQUIREMENTS. Your time and the personal information you share with us is of value to us and to our partners. They allow us to give you, in exchange, a reward at potentially no monetary product costs to you. To receive the reward you must: 1) be a Canadian resident at least 18 years of age or older; 2) register with valid information; 3) complete the following reward offers: 2 Silver offers, 1 Gold offer, and 1 Platinum offer (Available reward offers will vary. Some reward offers require a purchase. Credit card offers may require you to activate the card by making a purchase, transferring a balance or taking a cash advance. Click on the following links to go directly to the reward offer pages: Silver Offers, Gold Offers, Platinum Offers); and 4) follow the redemption instructions. This includes sending your redemption certificate within 15 days of approval of your final offer. All program requirements must be completed within 60 days of the date of registration. Completion of optional offers and survey pages is not required to qualify for the reward. Please read the Terms & Conditions for complete program details. Your information will be shared with our marketing partners (this is a condition to your participation in the reward program). Please read the Privacy Policy for more details. If you have any questions regarding this reward program, please Contact Us
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Note that this is far from a free offer and if you read the above carefully you will find that the disclaimers "a reward at potentially no monetary product costs to you", and "Some reward offers require a purchase."
I consider this to be a scam because it says "free" on the front and then says "maybe not free" in the terms. But this is business, not crime, it's like that FREE OFFER (with every $1,000 purchase).
The good news is that information gathered will not be used for purposes more nefarious than marketing!